Aster House
Hospitality identity / 2026
Strategy through image, object and experience
Selected work / 24–26
Making ideas real.
THREADLINE is an independent production studio working across identity, campaign, image, film, digital and environment.
Aster House
Northline
Pale Fire
Form 12
Field Study
Assembly
01 / Selected work
A body of work in changing scale.
Northline
Mobility campaign / 2026
Pale Fire
Independent fragrance / 2025
Form 12
Furniture launch / 2025
Field Study
Outdoor publication / 2024
Cultural festival / 2024
Assembly
Campaign / environment / moving image
One identity moves from room to street.
Motion needs a public face.
The hospitality image enters the next project’s territory, narrowing this introduction and handing scale from place to movement.
Aster House / exterior identification
Photography by Ana Mire
02 / Case study
Aster
House.
A new ten-room hotel needed to feel rooted in its hillside setting without borrowing the familiar language of country retreat.
A quiet wordmark, an open editorial rhythm and a wayfinding system that changes scale without changing voice.
Signage
Arrival / room / landscape
Editorial
Field guide / guest journal
Digital
Booking / stories / local guide
Specific enough to belong here. Open enough to grow.
03 / Capabilities
The right scale for the idea.
01Identity
02Campaign
03Image
04Film
05Digital
06Environment
Strategy close to making.
THREADLINE is an independent production studio working from strategy through image, object and experience. The same small team stays close from first question to final file.
Studio9 people
BaseNashville / remote
CollaboratorsDirectors / writers / makers
Inquiriesnew@threadline.example
CareersProducer / open roster
Project archive.
YearProjectDisciplineClient
2026Aster HouseIdentity / digitalAster Hospitality
2026NorthlineCampaign / filmNorthline Mobility
2025Pale FireIdentity / imagePale Fire Works
2025Form 12CampaignForm Objects
2024Field StudyEditorial / digitalOpen Country
2024AssemblyCampaign / environmentAssembly Arts
2023Low WaterFilm / imageRiver Trust
2023Common FormIdentityPublic Workshop